What’s In The Headline?
Just stumbled upon this great post on ‘The Single Most Important Thing Your Headline Must Do’ by James Chartrand.
James has used five (5) example headlines and quite correctly guessed it which one would tempt the reader to click through.
Let us try it out…
The deal is: it is Monday morning and you’ve got a busy day ahead; while having some coffee at your desk you are skimming through the headlines on your RSS reader; From the following 5 headlines which one would interest you most?
* “Plane passengers survive shaky landing.”
* “Teen sex dropping. Parents relieved.”
* “How a cashier stopped a train with her bare hands.”
* “Vacation spotlight: Tahiti.”
* “NHL receives award of excellence.”
Leave your answer in the comments below and click here to find out the answer.
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